There are many different types of online marketing, each with its own set of strategies and tactics. Depending on your unique business goals, you may find that a combination of different online marketing methods can help your business succeed. Here are the main types of online marketing:

Search engine optimization: Also known as SEO, this is the process of optimizing your digital content in an effort to improve search engine rankings. This can help maximize the number of visits to your website and get new customers.

Pay-per-click marketing: Also known as PPC, this is a form of online marketing where businesses pay to show their ads on search engines. A key benefit to PPC is that searchers at this stage usually have a high level of buyer intent.

Social media marketing: This includes things like advertising your business on Facebook, Twitter, and other social media platforms.

Email marketing: This is the process of using email to send direct marketing messages to people in an effort to retain existing customers and gain new ones.

Directory marketing: Google, Bing, Facebook, and other services list businesses by default. Directory marketing is the practice of actively optimizing and maintaining your listings.

There are digital marketing solutions for every budget. How much you should spend on digital marketing depends on several factors unique to your business, such as your marketing goals and your overall growth strategy.

This all depends on your budget and your business goals! It can be overwhelming to decide which digital marketing strategy to prioritize, and that’s why it’s helpful to work with an expert. Ultimately, you need to have a clear understanding of your business, your products or services, and your potential customer base before determining which digital marketing strategy will be most effective for your needs. Whichever digital marketing strategy you choose, it’s important to make sure that your all-around approach matches your brand and your message.